Posted: Mon, 12 Apr 2010 09:41 AM - 11,212 Readers

By: Enhanced Online News

DemandGen™ Partners announced today that Silverton Custom Homes, a luxury home builder in the Texas Hill Country, has engaged the firm to manage its interactive marketing and demand generation programs.  Silverton will leverage DemandGen’s expertise in interactive marketing, with a Web site redesign, email demand generation program, and SmartTouch CRM™, the company’s flagship product.

“Given the changes in the real estate market and the growing competitive pressures, we knew it was time to take a new approach to our demand generation program and our Web site”

“Given the changes in the real estate market and the growing competitive pressures, we knew it was time to take a new approach to our demand generation program and our Web site,” said Mike Grim, Principal for Silverton Custom Homes.  “We are extremely impressed with the DemandGen team’s expertise and previous achievements in executing demand generation campaigns within the real estate industry.  We are looking forward to a successful partnership.”

After opening its doors in 1993, Silverton Custom Homes quickly became one of the most distinguished custom homebuilders in Austin and the surrounding Texas Hill Country. Today, they are focused on building homes in some of the most sought after lakeside communities around Lakeway, Lake Austin, Lake Travis, and Marble Falls.

“With our deep expertise and specialty in interactive marketing and results-driven demand generation campaigns especially for the real estate industry, we’re able to design and manage interactive marketing programs for builders and developers that consistently get results,” said Alan Daniel, CEO and co-founder, DemandGen Partners.

Silverton Custom Homes launched its new Web site created by DemandGen on February 1, 2010.  The company plans to kick off its demand generation program using SmartTouch CRM beginning April 15, 2010.

About Silverton Custom Homes

Silverton Custom Homes builds in Austin and the surrounding Texas Hill Country communities of Lakeway and Lago Vista. With over 25 years of experience, our Silverton Custom Homes founders are pioneers in luxury custom homes. With an eye for ideal home settings, we have built homes in what has become some of the area’s most sought after communities in the Austin area including Westlake, Barton Creek, Rob Roy and Lakeway. To learn more visit www.silvertoncustomhomes.com.

About DemandGen™ Partners

Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing demand generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.  To learn more visit www.demandgenpartners.com